Imagined in Paris 20 years ago, the concept consists of the re-interpretation of the Christmas tree by contemporary artists, designers, architects and fashion designers. 
All unique pieces created for this occasion are presented to the public and to the press prior to be auctioned during a gala dinner.  All proceeds go to supporting breast cancer research.

Among the participating artists are Hans Op de Beeck, Raf Simons, Fred Eerdekens, Edith Dekyndt, Xavier Lust, Koen Vanmechelen, Diane von Fürstenberg, Charles Kaisin, Isabelle de Borchgrave and many others.